Hi, I'm Shape And Ship - EN
Practical frameworks for CTOs, CPOs, tech&product leaders scaling teams, delivery, and AI adoption. From a CTPO who ships with the teams she works with. Strategy, metrics, and field lessons from scale-ups of 20 to 120 people.
Craft is dead, long live the craft
"Craft is outdated." A candidate told me this during an interview after we flagged gaps in his engineering craft culture. His answer was blunt: with AI, what matters is speed. Easy to dismiss. Except I hear the same thing in the teams I work with, just phrased differently.
We doubled the team and nothing got faster - A story of perfomance
Why doubling a team doesn't double its velocity. An organization's throughput depends on its barrels, the few people who can take a vague initiative and ship it end to end, not on headcount. This article breaks down the "more people = more speed" reflex and explores what happens when you add AI to a team that lacks barrels.